All of our tees are named for women that inspire us to be bold, brave, and badass. Each one is designed and screen-printed right here in our small workshop in the West Valley. We recommend washing the tee inside out in cold water and avoiding the dryer altogether (if you’re at all opposed to fading). We, on the other hand, don’t really mind the fading – it gives a t-shirt that comfy, vintage feel we love.
The Joan – Effit Flowy Hi-Neck Tank
In all honesty, this phrase is more often than not closely followed up with “here, hold my drink.” True story. Some of our best decisions have started out with one of us saying, “Fu@k it!”, and off we go. So here’s to you: the women who don’t let life’s mountain-ish molehills stand in your way; the women who make no bones about being in charge and throwing caution to the wind, and especially, here’s to every woman that has ever held one of our drinks and cheered us on as we marched off like we know what’s good. Our effit design is named for one of Mad Men’s most memorable characters, the entirely self-aware and sexually-secure, Joan Holloway. Hand-lettered by Diana and screen-printed on a hi-neck tank in white or black ink.