Our Mission

Our Mission

We are a small, woman-run company based just outside of Phoenix, AZ. We created this company to provide stylish, comfy apparel to women who love casual clothes as much as we do. All of our shirts are made in small batches, not mass produced.

We believe in the power of women, and we want to express that in the clothes that we wear – starting with our daily go-to, the t-shirt.

Feeling good about ourselves absolutely inspires that same feeling in other women, and it often starts out with one simple movement – putting on a well-loved t-shirt that makes you feel great. Our ultimate goal is to design genuinely stylish clothes that are as outspoken as we are.

Our mission: Celebrate confidence and empower women by designing apparel with unmistakable moxie.

Here’s to every woman,
Helene & Diana